Friday, March 02, 2007

Dial-up Frenzy as 50 BMW M6's sell out in 92 seconds flat !

The BMW M6 convertible may be capable of 0-60 mph in 4.5 seconds, but luxury retailer Neiman Marcus sold its entire stock of 50 limited edition M6 convertibles in a record-breaking 92 seconds in October 2006.





Source PR NEwswire

The holidays are coming early for 50 Neiman Marcus customers who managed to place their calls intoBMW to order the new 2007 BMW M6 Convertible that was featured in thisyear's Neiman Marcus Christmas Book, as it went on sale today at 12 PM,EDT.


As the clock struck noon, the 1-866-303-2696 phone lines werecompletely lit up with buyers who wanted to be sure they were among thefirst in the U.S. to own the just-introduced Limited Edition M6. TheConvertible sold out in a mere one minute, thirty-two seconds.

Billed as the "must-have" automobile for the person who has everything,the luxury convertible made its U.S. debut at the unveiling of the NeimanMarcus Christmas Book in Dallas on October 3rd, 2006

Only 50 of these new U.S.limited-edition models, built especially for Neiman Marcus, are beingproduced in the inaugural year. They feature custom Ruby Black exteriorfinish accented with Piano Black trim elements, and power sports seatswrapped in a custom Gold Brown shade of supple BMW Individual Merinoleather. The car can launch you from 0 to 60 mph in just 4.5 exhilaratingseconds, and features a powerful 5.0-liter V-10 engine that produces 500horsepower.

The Limited Edition 2007 BMW M6 Convertible is featured on pages 96-97of the 2006 Neiman Marcus Christmas Book, and retails for $139,000.

The Neiman Marcus edition M6, the star of NM's 2006 Christmas Book, featured a custom Ruby Black exterior finish accented with Piano Black trim elements, and power sports seats wrapped in a custom Gold Brown shade of supple BMW Individual Merino leather.

At $139,000 each, the ever-so-special BMWs rang the register at a rate of $75,543 per second, if only for a minute and a half.

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